| This built-in feature not only allows visitors an opportunity
to subscribe to your mailing list but also, to collect and store legitimate
e-mail addresses for future marketing campaigns. When an e-mail address
is submitted, the Mailing List Manager will send a customizable, automated
e-mail to that address requesting confirmation by return e-mail. This allows
you to build a mailing list of only those who wish to receive e-mail about
your products and services. Using this method, you are safe from mischievous
web users submitting e-mail addresses of others and you will have evidence
of authorization at hand if ever accused of spamming! |